Television networks produce entertainment. They either make money from advertising or, for premium cable channels, from subscriptions.
If you want to watch Lost, you have to watch ads. Tivo dented that model considerably, but it still works well enough for now.
Advertising can work on some content web sites, but it usually works best when the reader is coming to the site to figure out a solution to a problem. If an ad presents a relevant solution to that problem, the ad can be effective.
For a complex bunch of reasons, advertising isn’t especially effective on most blogs. Unless there’s a terrific message-to-market match, ads on blogs tend to under perform wildly.
If you want to watch Lost, you have to watch ads. Tivo dented that model considerably, but it still works well enough for now.
Advertising can work on some content web sites, but it usually works best when the reader is coming to the site to figure out a solution to a problem. If an ad presents a relevant solution to that problem, the ad can be effective.
For a complex bunch of reasons, advertising isn’t especially effective on most blogs. Unless there’s a terrific message-to-market match, ads on blogs tend to under perform wildly.
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